Online Business Simulation

Explore SimVenture Evolution Features

Home » Evolution » Evolution – Features

Online Business Simulation Overview

SimVenture Evolution business simulation departments view.

SimVenture Evolution is an online business simulation application run in quarterly decision making rounds over a period of up to 10 simulated years.

This serious business game covers all the main areas of running a company and requires learners to apply the same principles needed to start, manage and/or scale a new venture.

  • Choose the right premises for your business, taking into account space, exposure, quality, length of contract and cost.
  • Borrow money from a range of lenders or ask for an overdraft from the bank.
  • Raise investment capital by selling equity in the company. Pay your shareholders a dividend or re-invest profits to help the company grow.
  • Minimise your debtors by choosing an appropriate credit control strategy, including invoice financing.
SimVenture Evolution business simulation organisation view with charts.
SimVenture Evolution business simulation Sales and Marketing View.
Sales and Marketing
  • Carry out research on the market and its different customer segments, its demographics, your competition, customers and to get feedback on your products.
  • Set up your branding, including a target segment and the key selling points for the company’s products.
  • Choose which product designs to sell and set a price for each, including a discount if needed.
  • Promote your products to potential customers using a range of different promotional methods.
  • Find outlets for your products across a variety of different sales channels.
Research & Development
  • Carry out research into new technologies which can be used as part of your products in the future.
  • Design new products to match your branding strategy and to compete with your competitors. Change your focus between designing the product, buying in technology or spending more time in production.
SimVenture Evolution business simulation Research and Development view displaying a bike's attributes.
SimVenture Evolution business simulation operations view displaying supplier settings.
  • Choose a component supplier to determine the cost of components, their payment terms and delivery times. Decide on what stock level to maintain and how many to order in each batch.
  • For each product, choose whether to produce it in-house or using an external manufacturer. Decide how many products to produce each quarter and how many to produce in each batch.
  • Recruit your workforce, selecting from permanent staff or contract labour, how much to pay them and what level of ability you need. Choose how to train them and which recruitment methods to use.
SimVenture Evolution business simulation Resources view displaying company resources.
SimVenture Evolution business simulation history view displaying charts.
  • Each quarter in the history provides a playback of the weekly performance.
  • A wide range of financial and operational reports are available to help analyse the business situation over time, both in tabular and chart form.
  • Data from the history can be exported and downloaded.
  • Learners can view messages for each quarter providing extra information about strategy changes and other events.
  • Both profit and loss and cashflow forecasts can be prepared and analysed.
Other tools
  • A Journal is available to learners to keep a record of their progress and to explain their
    decision making.
  • A scenario briefing is provided, introducing the activity, setting out the objectives and providing extra information and guidance for the learner to use.
  • Tutors and learners can use the internal messaging system to communicate when needed.
Picture of a woman proving support and advice.
Graph view of decision impact on business performance.
Help and Support
  • An advisor section gives the learner a knowledge base of key business strategies and methods to achieve their goals.
  • Each business simulation area includes information about the simulation, the key considerations when making a decision, the impacts of making that decision and guidance about the main goals for the business in that area.
Control Tower

The Control Tower functionality within SimVenture Evolution allows tutors to setup and manage activities from a range of different scenarios. Learners are grouped together and then linked to these activities, allowing new learners to be simply added to the group and its linked activities.

Having access to a wide range of reports, including a leader-board, tutors can monitor and assess learner progress in considerable detail.

SimVenture Evolution Control Tower financial grid view.

Accessing the Online Business Simulation

Hand pointing at a laptop.

SimVenture Evolution runs within a browser on a variety of different platforms – PC, Mac or Tablet can all be used. No technical installation is needed. Users simply log in to their account and they are ready to go.

Learners participate as individuals or as teams. As long as there is an internet connection any user can interact with the system wherever they are in the world.