Online Business Simulation Features: SimVenture Evolution

Explore the authentic online business simulation game

Home » Evolution » Evolution – Features

Online Business Simulation Overview

SimVenture Evolution business simulation departments view.

SimVenture Evolution is an online business simulation game. Learners run their virtual business in quarterly decision-making rounds for up to 10 simulated years.


This serious business game covers all the main areas of running a company. Learners are required to apply the same principles needed to start, manage and/or scale a new venture.

Organisation
  • Choose the right premises taking into account space, exposure, quality, length of contract and cost.
  • Borrow money from a range of lenders and/or ask for an overdraft from the bank.
  • Raise investment capital by selling equity in the company. Pay shareholders a dividend or re-invest profits to help the company grow.
  • Minimise debtors by choosing an appropriate credit control strategy, including invoice financing.
SimVenture Evolution business simulation organisation view with charts.
SimVenture Evolution business simulation Sales and Marketing View.
Sales and Marketing
  • Research the market and its different customer segments, demographics, competition, and customers to get feedback on products.
  • Set up branding, choose a target segment and the key selling points for the company’s products.
  • Choose product designs to sell and set a price for each, including a discount if needed.
  • Promote products to potential customers using a range of different promotional channels.
  • Find outlets for products across a variety of different sales channels.
Research & Development
  • Carry out research into new technologies which can be used as part of products in the future.
  • Design new products to match the branding strategy and to compete with competitors. Change the focus between designing the product, buying in technology or spending more time in production.
SimVenture Evolution business simulation Research and Development view displaying a bike's attributes.
SimVenture Evolution business simulation operations view displaying supplier settings.
Operations
  • Choose a component supplier to determine the cost of components, their payment terms and delivery times. Decide on what stock level to maintain and how many to order in each batch.
  • For each product, choose whether to produce it in-house or using an external manufacturer. Decide how many products to produce each quarter and how many to produce in each batch.
Resources
  • Recruit your workforce
  • Select from permanent staff or contract labour
  • Decide staff ability/competency levels and how much you will pay them
  • Choose how to train staff and which recruitment methods to use
SimVenture Evolution business simulation Resources view displaying company resources.
Online Business Simulation History Overview
History
  • Each quarter in the history provides a playback of the weekly performance.
  • A wide range of financial and operational reports are available to help analyse the business situation.
  • Data from the history can be exported and downloaded.
  • Learners view messages for each quarter providing extra information about strategy changes and other events.
  • Both profit and loss and cashflow forecasts can be prepared and analysed.
Sustainability

Learners also make decisions to improve the sustainability rating of their virtual business. These decisions may impact how customers perceive their products and company. Decisions can be made in the following areas:

  • Environment
  • Ethics
  • Premises
  • Supplier
  • Product Design
Decide on a sustainability rating for your virtual business using the advanced online business simulation game, SimVenture Evolution.
Picture of a woman proving support and advice.
Other tools
  • A Journal is available for learners to keep a record of their progress and to explain their
    decision making.
  • A scenario briefing is provided, introducing the activity, setting out the objectives and providing extra information and guidance for the learner to use.
  • Tutors and learners can use the internal messaging system to communicate when needed.
Help and Support

An advisor section gives learners a knowledge base of key business strategies and methods to achieve their goals. Each area within the online business simulation also includes:

  • Information about the simulation
  • Key points users should consider when making a decision
  • The impact of making certain types of decision
  • Guidance about the main goals within the business area
Graph view of decision impact on business performance.
SimVenture Evolution Control Tower financial grid view.
Control Tower

The Control Tower functionality within SimVenture Evolution allows tutors to setup and manage activities from a range of different scenarios. Learners are grouped together within the Control Tower and then linked to these activities. This functionality allows new learners to be added to the group and its linked activities.

Tutors can easily monitor and assess learner progress in considerable detail by accessing a wide range of reports and a leaderboard.

Accessing SimVenture Evolution

Hand pointing at a laptop.

SimVenture Evolution runs within a browser on a variety of different platforms – PC, Mac or Tablet can all be used. No technical software installation is needed. Users simply log in to their account and they are ready to go.

Learners participate as individuals or as teams. As long as there is an internet connection any user can interact with the system wherever they are in the world.