SimVenture Evolution Undergraduate Programs
The increasing number of SimVenture Evolution undergraduate programs within UK Higher Education Institutions is testimony to the flexibility and strength of the software. The simulation is used in modules including: business management, finance, entrepreneurship, enterprise and employability skills, marketing, law and operations management.
Of all the SimVenture Evolution undergraduate programs running, one of the best examples is at Nottingham Trent University (NTU).
Senior academics, Graham Thomas and Saeed Taheri, used the simulation for the first time with 950 students as part of an Enterprise and Business Development module. As a result of their experience, Graham and Saeed plan to embed Evolution into the module.
Watch Graham Thomas speak about his experience with Evolution and how and why the simulation met his key criteria and rigorous expectations.
Evolution at Southampton Solent
Southampton Solent University used the simulation within its business and marketing degrees (see case study for more detail). Modules and programs that have taken advantage of the simulation include:
- Application of Corporate & Business Awareness
- Marketing Planning
- Taster sessions for College students
Senior Lecturers at Solent noted how undergraduates took to the on-line simulation technology and enjoyed working both individually and in teams. One academic at the institution said: “Evolution is sophisticated technology and a couple of hours are needed to show students how to use the learning solution. However, young people are quick to adapt to on-line learning as millennial behaviour research shows they prefer to work this way. Evolution is also a great peer-to-peer learning resource.”
Reflecting on their experience of using the simulation at Southampton, one student said: “The simulation game helped me to gain knowledge as to how to run a business, as there are different areas of the business such as the marketing and the finance department. The fact that the game provides a customer report helped me to see whether my customers were satisfied with my product or not, and every time the customer satisfaction was low, I had to make changes to satisfy the customer’s needs.”
SimVenture Evolution Undergraduate application – London South Bank University
As well as adopting the software, London South Bank University also decided to involve a member of the VSL Learning Development Team (Lesley Strachan) in the delivery of a first-year undergraduate module.
Lesley and I worked on a collaborative project delivering SimVenture Evolution to a large group of Business Management students with a key focus on employability skills. Lesley was fabulous to work with. She was creative in the classroom and very adaptable when training staff. She has a real passion for what she does which shines at all times. I would definitely recommend working with Lesley on any project. She is always on top of things, incredibly organised, a great communicator and a real team player.
Anna Howard – Head of Division, Business and Enterprise – LSBU
University of Nottingham
The University of Nottingham used Evolution with over 300 first-year students as part of a ‘New Venture Creation’ course’. Working in teams, students had to start and run a company and deal with all aspects of business.
Following the success of the first course in 2017, Programme Director, Chris Mahon said, “SimVenture Evolution provides a robust and realistic platform for the integration of theory and practice, which is absolutely crucial to entrepreneurship education. Students get to see for themselves what works – and what doesn’t – by working through the ‘fail-learn-redo’ cycle in a safe and controlled environment.”
Chris also added, “The Control Tower feature is a real time-saver because it allows tutors to organise student groups, check student progress and gather/assess performance data with relative ease.”
Growing use of the on-line business simulation within HEIs
From 2017, the following institutions have developed SimVenture Evolution undergraduate modules and programs:
University West Scotland, University of Leeds, University of Hertfordshire, University of Reading, South Wales University, Birmingham City University, University College Birmingham, Swansea University, University College London, University of Kent, Oaklands College, Swansea College, University West London, York St John University, University of Dundee, Liverpool John Moores University, University of Liverpool, Southampton University, University of York, St Andrews University, University of Strathclyde, University of Bristol, Northampton University, University of Leicester, Coventry University, University of Loughborough, University of Sunderland and Edinburgh Napier University