Are you considering using SimVenture Evolution for a business simulation competition or event?
If you are, then the case study examples on this page from the University of Kent, University of Leeds and University of Leicester should provide valuable insight and save you planning and organisation time.
SimVenture Evolution is an ideal resource to use for a business simulation competition because the technology is ready-made and easy to setup. All participants can access the event via an internet connection (regardless of location) and organisers can plan, run and monitor any event remotely or in-class. Any business simulation competition can be run head-to-head or ‘in parallel’ (see Leeds).
The variety of available activities and scenarios together with expert guidance from the SimVenture Learning and Development Team means you should find at least one solution that meets your competition or event requirements.
University of Kent
On November 4 2017 , Kent Business School students took on a virtual business challenge using SimVenture Evolution in an international collaboration between the School and The Hong Kong Polytechnic University (PolyU). The business simulation competition over 1 day brought together two teams of final stage students from KBS and two teams from PolyU.
Due to the time differences (8 hours) it wasn’t appropriate to run a head-to-head competition. As such, all student teams from both institutions were given the same fixed start point and then competed against the computer ‘in parallel’. Participants were required to make decisions in all the key areas of business including research and development, operations, finance and marketing.
James Lagdon, studying BA (Hons) Business and Management at Medway in Kent, said of the event:
“It definitely makes you think about how your decisions affect other areas of the business. Overall an enjoyable and helpful experience.”
And Jessica Narweh studying for a degree in Accounting and Finance at Canterbury, added: “I really enjoyed it, but it was stressful! I think that there is a lot of learning to gain from the programme.”
University of Leeds
Working over a 4-week period in January/February 2018, students from the University of Leeds competed with students from Drexel University in Philadelphia.
In total, 26 teams from both institutions (over 80 students) participated in the event. The first of 4 rounds allowed students to practice and then over the next 3 weeks, an intensive head-to-head competition played out. Each competition period lasted 90 minutes.
To provide support, a member of the SimVenture team attended one of the weeks in Leeds and witnessed high levels of student participation and group interaction. To heighten the competitive tension, video conferencing Zoom software was deployed which allowed competing students to see and hear the activities in the 2 locations.
Every week following the competition students were encouraged to get involved in cross-Atlantic discussions using Skype and social media. By discussing the business issues raised during the competition, students gained an even deeper insight into their studies – a true Global Classroom.
University of Leicester
As part of his MBA course, Dr Steve Conway, Associate Professor in Innovation from the University of Leicester, chose to use SimVenture Evolution for his business simulation competition.
Students from Ghana, Uganda, the UAE and the UK took part in the event which started in February 2018 and runs over 4 weekends during the year. Working remotely and in teams of up to 4, students were provided with the competition rules and instructions.
Dr Conway reported high levels of engagement and satisfaction with the learning technology but also noted that financial success should not necessarily be the only measure of performance. Grading students on their reflection and what and how they might do better next time is an important consideration.
Participating teams were able to benchmark their performance against other teams through access to Evolution’s on-line ‘Leaderboard’.